Megan Higgins

Megan leads the Customer Insight and Retail Analytics team at PwC. Prior to joining PwC Megan has worked in retail for c.20 years covering the end to end data and insight ecosystem in both online and bricks and mortar retailing. She has worked industry side across myriad multi-channel, global FMCG, fashion, electronics and entertainment retailers including Burberry, ASOS, and Best Buy. 

Megan is obsessed with customer centricity and the optimisation of product and marketing through making data-driven, customer minded decisions.

Her team specialises in creating the single customer view and develops rich segmentation using innovative machine learning techniques in big data technologies. They leverage vast external data sets to understand customers’ preferences and buying behaviours to drive better brand engagement, effective marketing and customer loyalty.