The keynote sessions offer delegates the chance to learn from the North’s key influencers and experts, and features the latest industry developments through real-world case studies. The keynote will be the hub of the expo, and sessions will switch between Tech & eCommerce themes. Take a look at the 2019 keynote programme below on day two.
TECH SHOW NORTH KEYNOTE THEME
INDUSTRY 4.0: BUILDING AN INDUSTRIAL INTERNET OF THINGS SYSTEM
From the research this is the overall theme of the content agenda as this concept embraces technologies and delivery models such as cloud computing, big data/analytics, cyber-physical systems (CPS), augmented reality and the Internet of Things (IoT). In the age of Industry 4.0, companies will be able to build and operate smarter than ever before. This will enable them to easily do things like customize products on demand. In today’s world, business technology is fuel. It has fast become essential for any company irrespective of industry, to win, serve and retain tech-empowered customers – But how do you accelerate business technology spend and impact to stay apace or get ahead in a disruption-rich market? The keynote tech sessions will focus on the technology available to enhance how you connect with customers and your workforce.
eCOMMERCE SHOW NORTH KEYNOTE THEME
No matter which 2019 eCommerce trend businesses choose to pursue, they need to do so with the intent of providing a seamless and engaging shopping experience for customers. B2B eCommerce is exploding and eCommerce is not only for B2C brands – B2B companies are leveraging upcoming eCommerce trends too. It’s even been projected that B2B eCommerce sales will increase worldwide to $6.6 trillion by 2020.
Tech Show North – Session 3
|10:30 – 10:35||Introduction|
|10:35 – 11:05||Artificial Intelligence – from conception, to realisation|
|11:05 – 11:35||How can blockchain technology help B2B companies become more profitable
Blockchain is a sophisticated algorithm created for cryptocurrency and a transformative technology. It drives a distributed data structure that manages electronic cash movements. The role of blockchain is widely underestimated, and is valid for both end users and companies providing business solutions. Among other benefits, blockchain can significantly increase the security and profitability of B2B projects. How can businesses cash in?
– Creating more efficient supply chains, logistics and better multi-party collaboration
eCommerce Show North – Session 3
|11:50 – 11:55||Introduction|
|11:55 – 12:25||D2C eCommerce: How disruptive brands are shaking up retail
The Direct-to-Consumer (D2C) strategy is a low barrier-to-entry eCommerce strategy and is fast becoming a popular route for brands to sell directly to the consumer. Going D2C has many advantages, with competitive pricing being a major benefactor for consumers. Other advantages include having direct contact with consumers to get a better understanding of them, and being able to freely experiment with new product releases and test them with a segment of your consumer-based to gain their feedback.
– Creating a D2C-specific strategy and D2C fulfilment model
|12:25 – 12:55||Putting Omnichannel into action: Progressing from multi-channel eCommerce to omnichannel retail
For many businesses, the last few years have seen a conscious move towards omni-channel marketing, which aims to merge all of their sales channels, both online and offline, and gain a single view of all customer activity. This provides customers with the same user experience, products and service, regardless of the sales channel or touchpoint through which they engage, rather than the distinctly disparate channels of a multichannel approach.
– Creating an omnichannel experience across all channels
Tech Show North – Session 4
|13:10 – 13:15||Introduction|
|13:15 – 13:45||Panel: Integrating VR & AR into your business marketing strategies
Today, virtual reality and augmented reality hold a number of applications for businesses, providing an opportunity for brands to stand out from the rest. VR/AR marketing has the potential to genuinely enhance user experience reaping big benefits for companies. Now is the time to establish your VR/AR marketing strategy. Let’s enhance the world.
– The future will be immersive – integrating VR & AR into your marketing strategy
|13:45 – 14:15||Creating a ‘fit for future’ workforce
It’s no secret that one of the biggest challenges companies face when it comes to adopting and embedding digital processes is finding the right talent. As digital transformation momentum increases, organisations are looking for specific technology skill sets, but will struggle to find or compete for the talent. Companies are finding it hard to recruit the right people – the current demand outstrips the current supply in the market. Businesses need to address this problem. In today’s rapidly changing digital landscape, companies that understand their talent needs and know how to meet them have a competitive edge.
– Realising that the collective skills and strengths of a multidisciplinary agile team are more important than on the heroics or talents of any one individual
eCommerce Show North – Session 4
|14:30 – 14:35||Introduction|
|14:35 – 15:10||Panel: The future of eDelivery
eCommerce activity is pushing brand’ offline operations and stores to become more flexible – the goal is to remove friction from the customer’s purchase and fulfilment experience.
– How is the continuing growth of eCommerce shaping operations?
|15:10 – 15:35||The rise of mCommerce and voice recognition technology: The checkout of the future.
Mobile commerce has skyrocketed over the past few years, with the growth driven by ‘shoppable creative’ and frictionless mobile shopping experiences. In addition to the mobile experience, is the addition of voice and chat bots to mobile shopping. Some experts believe consumers will continue to adopt the “Alexa Effect”.
mCommerce is likely to further revolutionise the way we live our lives –from shopping to banking and contactless payments, users are already able to do a lot and will soon be able do most anything via their phone.
– Leveraging mobile-first tech